Is exaggerating qualifications considered a violation under the Advertising section of the ARA code of conduct?

Exaggerating qualifications is indeed a violation under the Advertising section of the ARA code of conduct. The principle governing this aspect emphasizes honesty and integrity in advertising practices, ensuring that all representations made about qualifications and services provided are truthful and accurately reflect the professional capabilities of the individual or organization. Misrepresentation can deceive clients and lead to a loss of trust within the profession, which the ARA code seeks to uphold by safeguarding ethical standards. Thus, the emphasis on truthful advertising practices is a foundational element for maintaining professionalism and ensuring informed decision-making by clients.