Which value does NOT belong to the ARA code of conduct regarding service performance?

The ARA (Accredited Retirement Advisor) code of conduct emphasizes principles that guide professionals in the retirement planning and administration field. Key values outlined in this code focus on ensuring service performance that upholds the highest ethical and professional standards.

Honesty, care, and integrity are foundational to establishing trust and delivering quality services in this context. Honesty ensures that all communication and reporting are transparent, care demonstrates a commitment to the clients' best interests, and integrity reflects adherence to moral and ethical principles in all professional activities.

In contrast, the value "love," while it can signify positive intentions and relationships in interactions, does not align with the professional and objective standards set forth by the ARA code of conduct. The focus here is more on behaviors and principles that directly impact service performance in a professional capacity, rather than emotional or subjective states. Hence, "love" does not belong to the core values applicable in a professional setting as characterized by the ARA guidelines.